Selected work / Cabinetry
ABBA Cabinetry
Products first. Brand consistency throughout.
A focused catalog design project using ABBA Cabinetry's existing identity.
RPM's role
Catalog design, editorial layout and marketing collateral using the existing brand identity.
Catalog Design · Editorial Layout · Marketing Collateral
The challenge
Organize the offering without competing with it.
ABBA needed a professional catalog that brought cabinetry products and information into a cohesive presentation. Product visibility, information hierarchy and visual sophistication had to remain balanced, without decorative design taking attention away from the cabinetry.
RPM's decision
Use the established brand as the editorial foundation.
RPM treated the catalog as a branded editorial system, drawing on ABBA's existing geometric identity, typography and green and charcoal palette. The work applied that identity; it did not create a new brand.
01 / Catalog design & editorial execution
A consistent rhythm for product information.
Layout organization, typography and the relationship between imagery and supporting content established a unified presentation. Products remained prominent, while graphic elements and visual hierarchy connected the pages to the existing ABBA identity.
What changed
A dedicated, branded product catalog.
The delivered catalog brought clearer visual organization and consistency to product presentation. The approved board below shows selected editorial layouts, not a sales or lead-generation result.
